DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM
- Centro de Información y Documentación
- 2 oct 2017
- 1 Min. de lectura
658.827/W58/2013
Alina Wheeler
New Jersey: John Wiley & Son, 2013
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Disponible en:
Chacarilla Javier Prado Recursos Digitales
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CONTENIDO: Brand identity ideals -- Brand identity fundamentals -- Conducting research -- Clarifying strategy -- Designing identity -- Crearting touchpoints -- Managing assets -- Case studies.
