MAPPING EXPERIENCES: A GUIDE TO CREATING VALUE THROUGH JOURNEYS, BLUEPRINTS, AND DIAGRAMS

658.812/K18

Jim Kalbach

Sebastopol: O'Reilly, 2016

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Disponible en:

Chacarilla Javier Prado

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CONTENIDO: p.3 Introducing Alignment Diagrams -- p.19 Fundamentals of mapping experiences -- p.47 Visualizing Strategic Insight -- p.81 Initiate: Starting a Mapping Project -- p.107 Investigate: Researching the Experience -- p.137 Illustrate: Drawing the Diagram -- p.175 Align: Designing Value -- p.203 Envisioning Future Experiences -- p.227 Service Blueprints -- p.249 Customer Journey Maps -- p.273 Experience Maps -- p.295 Mental Model Diagrams -- p.321 Spatial Maps and Ecosystem Models.