ADVERTISING FOR PEOPLE WHO DON'T LIKE ADVERTISING

659.1/K46

Kesselskramer

Londres: Laurence King, 2012

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Disponible en:

Chacarilla

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CONTENIDO: p.8 Hello -- p.16 Fairy tales for trend spotters -- p.24 Why now -- p.30 A brief history of selling stuff -- p.38 KesselsKramer -- p.46 Death to a bunch of other people -- p.52 The triumph of small -- p.56 Small is human -- p.60 KesselsKramer is wrong -- p.64 KK outlet -- p.68 Liberation through DIY -- p.76 Interview with Erik Kessels -- p.13 Advertising from the outside: interview with Stefan Sagmeister -- p.14 Alex Bogusky´s Remora on the underbelly of capitalism -- p.132 Anthony Burril in pictures -- p.144 Hans Aarsman´s history of the present -- p.160 Mark Fenske on teaching advertising like Aristotle -- p.178 Where did all the rebels go? Interview with Steve Henry -- p.194 The Lazos of creativity and how to mess with them -- p.230 Goodbye.