BUSINESS MODEL GENERATION : A HANDBOOK FOR VISIONARIES, GAME CHANGERS, AND CHALLENGERS

658.11/O83

Alexander Osterwalder

New Jersey: Wiley, 2010

-

Disponible en:

Chacarilla Javier Prado

-

CONTENIDO: Canvas -- p.14 Definition of a Business Model -- p.16 The 9 Building Blocks -- p.44 The Business Model Canvas -- 2 Patterns -- p.56 Unbundling Business Models -- p.66 The Long Tail -- p.76 Multi-Sided Platforms -- p.88 FREE as a Business Model -- p.108 Open Business Models -- Design -- p.126 Costumer Insights -- p.134 Ideation -- p.146 Visual Thinking -- p.160 Prototyping -- p.170 Storytelling -- p.180 Scenarios -- Strategy -- p.200 Business Model Environment -- p.212 Evaluating Business Models -- p.226 Business Model Perspective on Blue Ocean Strategy -- p.232 Managing Multiple Business Models -- Process -- p.244 Business Model Design Process -- Outlook -- p.262 Outlook -- Afterword -- p.274 Where did this book come from? -- p.276 References