DESIGN THINKING FOR STRATEGIC INNOVATION: WHAT THEY CAN'T TEACH YOU AT BUSINESS OR DESIGN SCHOOL

741.6047/M77

Idris Mootee

New Jersey: Wiley, 2013

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Disponible en:

Chacarilla Javier Prado Recursos Digitales

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CONTENIDO: p. 12 There's no more business as usual -- p. 26 What is design thinking, really? -- p. 46 Applied design thinking in business and strategy -- p. 76 Introducing the design thinking MBA -- p. 188 Hiring design thinkers is not enough, we need to create desgin thinking companies.