THE ADVERTISING CONCEPT BOOK: THINK NOW , DESIGN LATER. A COMPLETE GUIDE TO CREATIVE IDEAS, STRATEGI
- Centro de Información y Documentación
- 5 oct 2017
- 1 Min. de lectura
659.1/B23
Pete Barry
Londres: Thames & Hudson, 2010
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Disponible en:
Chacarilla Javier Prado
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CONTENIDO: p.17 Basics tools -- p.41 the strategy -- p.56 Print -- p.90 The campaign - p. 97 The tagline -- p.106 Generating strategies and ideas -- p.154 TV -- p.175 Ambient -- p.184 Interactive -- p.199 Copy -- p.209 Radio -- p.218 Integrated -- p.229 Execution -- p.247 Presenting and selling your work -- p.252 The student book.
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