BEST PRACTICES FOR GRAPHIC DESIGNERS: PACKAGING. AN ESSENTIAL GUIDE FOR IMPLEMENTING EFFECTIVE PACKA

688.82/G81

Grip

Massachusetts: Rockport Publishers, 2013

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Disponible en:

Chacarilla

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CONTENIDO: p.8 Shelving, designed to sell -- p.22 Beyond the shelf, designing for usage -- p.32 Working with a budget -- p.44 Naming systems a varietes -- p.54 Primary vs Secondary packaging -- p.60 In-House agencies -- p.70 Materials a sustrates -- p.86 Brand refresh -- p.94 Color -- p.108 Photography & styling --p.116 Designing for food -- p.132 Humor -- p.142 PAckaging for kids -- p.152 Spirits, wine & beer -- p.172 Make a giftable -- p.186 Endcap -- p.190 Designer credits -- p.192 About the author.